ASI Announces Technology Integration Between ESP And iPROMOTEu’s New iSUITE

Time-saving integration helps iPROMOTEu distributor affiliates streamline their business

TREVOSE, PA – January 4, 2022 – The Advertising Specialty Institute^® (ASI), the largest membership organization in the $20.7 billion North American promotional products industry, today announced iPROMOTEu has become the latest Top 40 distributor to integrate its order management system with ASI’s ESP^®.

iPROMOTEu (asi/232119) is one of the largest and fastest growing distributor organizations in the promo industry, with over 1,100 independent business owners and salespeople throughout the U.S. and Canada. As part of the integration, all iSUITE customers of participating iPROMOTEu distributors were loaded into ESP’s CRM, a technology that manages interactions with existing and potential customers, helping distributors build stronger customer relationships and streamline processes.

“One of iPROMOTEu’s most significant investments in 2021 was the implementation of its new, industry-leading iSUITE order management system,” said Ross Silverstein, founder, president and CEO of iPROMOTEu. “With many ESP users, integration was prioritized as a critical step to allow our affiliates the ability to quickly and efficiently turn their ESP opportunity directly into an order within iSUITE, saving time and maximizing sales efforts. ASI continues to be an important and trusted partner, working together to streamline processes and interactions across our organizations for the benefit of all iPROMOTEu affiliates.”

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“I’m very excited iPROMOTEu recognizes the value in integrating iSUITE with the industry’s leading technology platform, leaving iPROMOTEu’s distributor affiliates with more time for selling,” said ASI CEO Tim Andrews.

Said Timothy M. Andrews, ASI president and chief executive officer, “I’m very excited iPROMOTEu recognizes the value in integrating iSUITE with the industry’s leading technology platform, leaving iPROMOTEu’s distributor affiliates with more time for selling. I’m proud we’re able to play a part in the success of so many of iPROMOTEu’s dedicated sales professionals.”

ESP is the industry’s largest and most comprehensive product database, with over 1 million imprintable promotional products from nearly 3,000 industry suppliers. In addition, distributors can create, customize and share presentations directly in ESP, filter search results and get prices/inventory in real time with Live Product Feed and Live Inventory.

iPROMOTEu’s iSUITE users who subscribe to ASI’s ESP are able to take advantage of this functionality at no extra charge.

iPROMOTEu is one of 16 distributor companies hosting a sales meeting at ASI’s large, in-person Orlando trade show, the industry’s first big show of 2022. ASI Show Orlando takes place today through Thursday, January 6, at the Orange County Convention Center, with over 70% of Top 40 suppliers exhibiting and 3,500-plus distributors registered.

With reported 2020 promotional product revenue of $165 million, the Wayland, MA-based iPROMOTEu ranked No. 14 on ASI’s most recent list of the largest distributors in the industry. Silverstein ranked No. 14 on the 2021 Power 50, a definitive ranking of the most influential people in promo.

For more information on integrating with ESP, contact Mike D’Ottaviano, ASI’s executive director of corporate accounts, at [email protected].

About ASI
The Advertising Specialty Institute (ASI^®; dev-asicentral.com) serves a network of 25,000 suppliers, distributors and decorators in the $20.7 billion promotional products industry. ASI’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s media and research operation provides the most authoritative business content in the industry, and the ASI Certification Program features 200+ live and online education courses for industry professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA.

About iPROMOTEu
iPROMOTEu is a community of over 1,100 independent business owners and salespeople throughout the United States and Canada and is one of the largest and fastest growing distributor organizations in the promotional products industry. iPROMOTEu allows distributors to keep their brand and their independence while receiving support and services from iPROMOTEu with no franchise fees, no upfront costs and no long-term commitment. iPROMOTEu services include order financing, order processing, sales and marketing assistance, accounting and technology services, invoicing, accounts receivable and accounts payable cash management, and discounted pricing from industry suppliers through our preferred vendor program. For more information about iPROMOTEu, visit its website at www.ipromoteu.com or call 833-742-3370.