Maximizing Online Success: The Benefits of E-Commerce Websites for Promotional Product Distributors

By Jim Hollis 

As a business owner, it’s important to meet the needs of your customers so they can easily order promotional products from you. An online store where your customers can shop for promo is a must for the growth and success of your business. It’s the best way to create a positive customer experience, seamlessly fulfill orders and attract repeat business. Let’s take a look at why e-commerce is so important in the promo products industry and how you can use it to close more sales.

The Rise of E-Commerce in Promotional Products

Early on, there were lots of challenges with e-commerce in the promo products industry. With all the customization options in one promo order (different sizes, colors, imprinting, etc.), average e-commerce solutions couldn’t handle the industry’s needs. Still, customers wanted the option to shop online. Thankfully, technology has adapted, and now online promo products sales are growing exponentially. E-commerce platforms aren’t only making it easier for customers to shop, but making it easy for distributors like you to do business.

How E-Commerce Adds Value to Your Business

A good e-commerce solution will allow you to streamline operations, like automating order and payment processing and cutting down overhead. It can replace the need for a physical storefront, or you may be able to significantly cut down the hours you’re physically open because your online store is open 24/7. Integrating real-time inventory will also help you fulfill orders and promise realistic timeframes to customers. You won’t need to devote extra expenses to paying staff to process orders and payments or manage inventory.

E-commerce also allows you to expand your reach to new customers and markets and build your customer base. A platform with good SEO will help you show up more frequently in search engine results, and if your business listings are up to date, you’ll appear even more in front of customers searching for local businesses.

Your business will grow from added exposure, and you’ll have an easier time managing the day-to-day with more processes being automated.

How E-Commerce Helps Your Customers

Your customers want things to be easy when shopping online, and they’ve come to expect it when ordering promo too. E-commerce allows everything to be easy. When browsing, customers will have product ideas and suggestions at their fingertips. When searching, results are fast and accurate. When ordering, they can preview different choices, try different customizations and see what the final product looks like (thanks virtual samples). And when buying, orders are completed in a few clicks. E-commerce is a win-win for your customers.

The ASI Advantage

When it comes to e-commerce in promo, there isn’t a better solution than ESP+ Websites by ASI®. To get started, you simply pick a template, add your logo, launch the site and start selling. With built-in SEO tools, mobile optimization and an easy-to-use interface, you’ll streamline all your order processes and save time. Your customers will enjoy fast search of a library of over a million promo products, where they can easily customize products and securely pay for orders. They’ll enjoy an effortless shopping experience anytime, anywhere.

ASI incorporated all the latest trends in e-commerce into ESP+ Websites. Learn more about top e-commerce trends in our e-book, Top 5 Trends: Drive Shoppers to Your Website.