Why Promo Products Shine Best at In-Person Events

By Kate Stec 

Promo products remain one of the most impactful ways to engage customers, build brand loyalty and create lasting impressions. But there’s one thing that makes them even more powerful – experiencing them in person. Here’s why face-to-face interactions at a live event like ASI Show Chicago, July 22-24, make all the difference.

1. See, Feel & Experience Promo Firsthand

No matter how great a product looks in a catalog or online, nothing compares to holding it in your hands. At ASI Show Chicago, you’ll be able to:

• Touch and test the latest promo items to evaluate quality and functionality.
• Compare products side by side to determine what works best for your clients.
• Discover hidden gems that you might have overlooked online.

2. Build Stronger Supplier Relationships

When you work with suppliers remotely, it can be hard to develop real connections. But when you meet them in person, you:

• Create stronger business relationships that lead to better pricing and service.
• Get insider product knowledge to help you sell more effectively and learn the best ways to position products right from the supplier.
• Gain direct access to supplier reps who can offer creative solutions for your clients.
• Receive show-only discounts you would never get without attending.

3. Stay Ahead of Trends & New Product Releases

Want to be the first to bring new hot products to your clients? ASI Show Chicago is where suppliers showcase their latest innovations, giving you an exclusive look at what’s trending before the competition does. Be the first to see new logoed items when you attend the Lunch and Learn session or New Product Preview.

4. Gain Business-Boosting Education & Insights

ASI Show isn’t just about discovering products – it’s about growing your business. Attend expert-led sessions and keynotes that provide valuable strategies for:

• Boosting your sales and marketing efforts
• Improving operational efficiency
• Navigating industry challenges and trends

5. Make Game-Changing Connections

From networking receptions to casual conversations in the Expo Hall, the relationships you build at ASI Show Chicago can open doors to new opportunities. Whether you’re learning from industry veterans or connecting with peers, these interactions can elevate your business in ways online networking never could.

6. Prep for Q3 & Q4

ASI Show Chicago is timed perfectly for you to get ideas and find products for the busy back-to-school and holiday gifting seasons. It will also help arm you with exactly what you need to hit end-of-year goals and close out the year strong.

Don’t Miss the Chance To Grow Your Business

If you want to stay competitive, discover the best branded merch and strengthen your supplier relationships, ASI Show Chicago is where you need to be. Don’t let your competitors take the lead – experience the power of in-person connections and register today!