Stay Ahead of the Competition: Exhibit at ASI Show Chicago

By Kate Stec 

When it comes to promotional products, staying ahead of the competition requires more than just great products – it’s about building and nurturing strong, lasting relationships and knowing how you compare. ASI Show Chicago, happening July 22-24, is your prime opportunity to exhibit and connect with current clients, expand your base, and solidify your brand’s presence in the industry.

Build & Reinforce Awareness as an Industry Leader

Don’t let your competition meet your existing clients in your absence and don’t hand over new business without a fight. Being there in person and available to clients and new leads sends a strong message, plus it helps to:

• Position your brand as an industry leader. Don’t let your competitors take the lead.
• Understand the competition to better position yourself apart from them – see their products, presentation and positioning.
• Provide distributors with immediate solutions for their specific customer needs.
• Show you’re engaged in the industry and an active member of the ASI community.

Reconnect in Person With Your Customers To Increase Loyalty

Remind them who has had their back and who will continue to – it’ll be hard for them to deny or walk away from your proven record of service and support.

Show them how valuable they are to you before, during and after the show:

• Personally invite them to the show as your customers
• Connect for lunch or coffee
• Meet up at networking events
• Have a special offer in your booth
• Follow up after the show to keep the competition away!

Make a Memorable Face-to-Face Connection With New Clients

Highlight your strengths and advantages over your competition. Know who you are, but get to know them to highlight how you can best support them:

• Tell them if you have years of industry experience or are the new kid on the block with the freshest products.
• Showcase your products effectively: Let buyers experience your products firsthand to see the quality for themselves. Explain how they can best position and sell your products to their clients.
• Promote the product attributes distributors care about, like eco-friendly, quick ship, always in stock, made in America and more.
• Provide personal support, like flexible terms, free samples, new customer concierge program and anything else that positions you as a quality resource for promo.

Seize the opportunity to stay connected, grow your business and stay on top! Secure your booth at ASI Show Chicago today.

 

*2024 ASI Show data

**Center for Exhibition Industry Research (CEIR)