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The Power of In-Person Relationships for Promo Products Suppliers

By Taylor Jones 

In an uncertain market, staying visible and connected is more important than ever. Whether you’re new to the promo products industry or a seasoned pro, the benefits of in-person relationships that occur at trade shows can’t be underestimated. Let’s take a look at why.

Visibility & Connection

Maintaining visibility and staying connected with top industry distributors is crucial. In-person events like ASI Show Chicago, July 22-24, provide the perfect platform to achieve this. By exhibiting, you ensure your brand remains top of mind, making it easier to navigate market uncertainties and explore new opportunities. Plus, the show is timed perfectly to remind distributors you can be their go-to resource as your third- and fourth-quarter sales begin.

Brand Reinforcement

Exhibiting at industry trade shows allows you to reinforce your brand’s presence and credibility and position yourself as a go-to resource. Whether you’re showcasing new products or reminding distributors of your established product line, consistent and impactful visibility helps to instill confidence and cement your brand’s status in the industry.

Trust & Relationships

There’s no substitute for the personal connections made at trade shows. Meeting clients and distributors in person fosters trust and rapport, which are essential for long-term business relationships. These interactions provide a unique opportunity to understand your clients’ needs and tailor your offerings accordingly. Plus, when you’re in person, you have a better opportunity to demo products and easily show distributors how to sell your products to their established client base. You can also give them ideas on how to sell your products to new markets. This shows your investment and interest in driving their growth, which also goes a long way in relationship building.

Competition

The promo products industry is highly competitive, with countless suppliers vying for attention. While digital marketing and online outreach are essential, nothing beats the impact of face-to-face interactions. Trade shows provide the perfect setting to differentiate yourself from the competition by showcasing your unique products, building trust with distributors and demonstrating your reliability in real time.

In-person connections also give you the opportunity to gain valuable insights into what your competitors are offering and how you can refine your own strategy. By networking and engaging with potential customers directly, you can create lasting impressions that set you apart in a crowded marketplace.

 

Drive ROI

Exhibiting at ASI Show Chicago is an investment that can yield significant and measurable returns. Consider the number of:

  • Interactions with existing customers to build loyalty, solidify lifetime value and encourage repeat sales.
  • Scans of qualified potential customers for additional revenue, driving your customer base growth.
  • Logo placements and brand mentions highlighting your company, which reinforces top-of-mind brand awareness.

You can also factor in results from past exhibitors to set goals and expectations:

  • Two new customers (factoring in lifetime value) acquired at an ASI Show can offset your exhibiting costs.*
  • Average ROI on trade show investments: 4:1 (for every $1 spent, companies earn $4 back).**

 

Whether you’re a newcomer or a seasoned exhibitor, the benefits of exhibiting at ASI Show Chicago, July 22-24, are clear. Enhance your visibility, reinforce your brand, stay competitive and drive ROI by securing your booth space today. Don’t miss this opportunity to position your business for success.