How To Sell On Trend & Effective Promo Products

By Jim Hollis 

Pairing the right promotional product with your client’s marketing campaign is the key to driving ROI. But since nearly any product can be imprinted with a logo, how do you know what to present to clients? Let’s break through the noise and give you some tips to guide you to the perfect on-trend, effective and pitch-worthy product.

What’s In

The easiest starting point: what’s in demand? Finding today’s hottest trends is one of the best ways to discover effective promotional products. Just look at the water bottle industry – every year there seems to be a new brand dominating the market. Research viral products and brands on social media and keep up to date with emerging trends. If you’re an ASI member, ESP+ has a section dedicated to trending products. ASI’s editorial coverage and research constantly share what’s hot and what’s not, so use these resources to make sure you’re selling the latest and greatest in promo.

Think Seasonally

The best promo is one that’s used again and again. Year-round items are great, but seasonal products can really be a big hit if they’re functional. Ask when your client is launching their marketing campaign and keep in mind it’s best to plan about three months ahead. Spring or summer promotion? Think sunscreen, beverage holders or BBQ accessories. Fall or winter? Gloves, scarves and headwear may win end-users over. You can also look for items that seem seasonal but really have a lot of crossover, like sunglasses, lip balm, towels and Bluetooth speakers.

Analyze Demographics

Consider your client’s target audience to determine how much use consumers will get out of a particular promotional product. Think about the industry and demographics of your client’s average customer. What products do these end-users use daily? What products would be appreciated by them? A disposable item isn’t going to be well received by eco-conscious end-users. Tech savvy end-users won’t appreciate older tech accessories. A welcome kit that includes a laptop bag and reusable water bottle is perfect for new commuting employees. Gifting a power bank or earbuds before a sales conference will connect with reps. Really work with your client to tie the promo to the needs and preferences of the recipients.

Quality Matters – Every Time

Investing in quality products ensures longevity and enhances the perceived value of your client’s brand. Consumers are more likely to keep and use items that are well-made and durable, extending the lifespan of promotional efforts and driving the number of impressions through the roof. Even if it means a slightly higher investment upfront, the long-term benefits of high-quality promotional products far outweigh initial costs. Remind your customers that a cheaply made promo product will have a negative impact on their brand.

Customization

Lastly, don’t overlook the importance of customization and branding. Ensure your client’s logo or message is prominently displayed on the promotional products. The logo’s details should be clear, and the colors should match your client’s brand. If it’s a message, make sure the font size is large and the type is easily legible. The goal is for recipients to associate the product directly with your client, reinforcing brand awareness and recall over time.

It’s All About ROI

In conclusion, selecting the right promotional products involves a strategic approach that considers market trends, seasonal relevance, audience preferences and quality. By aligning these factors with your client’s brand’s objectives, you can effectively enhance their marketing efforts to drive your client’s ROI and your sales numbers.

 

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