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ASI Upgrades Over 20,000 Users With All-New ESP

Top 40 distributors Proforma, HALO and Geiger enjoying faster, easier ESP

TREVOSE, PA – May 25, 2016 – The Advertising Specialty Institute® today announced over 20,000 users from 9,500 distributor companies are experiencing enjoying a faster, more intuitive experience in the latest upgrade to ESP®, which makes everyday activities in the top sales and search engine in the promotional products industry even easier and more efficient.

Top 40 distributors Proforma, HALO, Geiger, InnerWorkings, American Solutions for Business, Kaeser & Blair and Jack Nadel International – representing nearly $1.2 billion in total annual industry sales – are among the major players already enjoying system-wide performance gains in ESP. The ESP rollout will continue until mid-summer, with more and more companies automatically receiving free upgrades to the most powerful version of ESP yet.

“The user response to ASI’s all-new ESP has been fantastic,” said Timothy M. Andrews, president and chief executive officer of ASI. “This latest upgrade is the first major step to a fully reimagined ESP, an end-to-end marketing, research and order processing platform that will connect the industry like never before. We listened to our customers and are delivering an innovative, integrated ESP designed to help them better compete in today’s fast-paced business world.”

ASI took features from the world’s most used websites, like Amazon and eBay, and incorporated them into a more intuitive, more product-focused ESP that puts the information that matters most at a user’s fingertips.

Highlights of the all-new ESP include:

  • Clean and Simple: Fully redesigned, image-based home page.
  • Sophisticated Searching: Even more advanced search features, with fewer clicks.
  • Quick Views: Access product detail snapshots without leaving the search results page.
  • Personal and Customized: Personalize and save search preferences and format results.
  • At-A-Glance: View multiple product detail pages at a time.

ASI’s ESP already generates 3.6 million monthly page views and over 2.5 million monthly product searches of nearly 1 million products. Now, product info is easier and faster to find – and evaluate. Hover over an image and instantly see a larger image and supplier ratings. One click brings up a quick-view pop-up with price grids and supplier details.

If you have questions about the all-new ESP, visit the ASI Knowledge Base.   

About ASI
The Advertising Specialty Institute (ASI®) serves a network of 25,000 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.dev-asicentral.com.