ASI Awards Three Industry Interns $1,000 College Scholarships

Winners interned at 1338Tryon, HALO Branded Solutions and Free Advertising Inc.

TREVOSE, PA – September 19, 2017 – The Advertising Specialty Institute^® (ASI) today announced it awarded $1,000 college scholarships to three interns who participated in its industry-wide internship program: Kyra Jorgensen, intern at 1338Tryon (asi/287946); Kedrick Shin, intern at HALO Branded Solutions (asi/356000); and Ashley Burrows, intern at Free Advertising Inc. (asi/198245).

ASI started its internship program in 2016 to attract more young professionals to the industry and to expose them to the power of promotional products. ASI’s second annual program attracted 166 trainees from 125 participating companies, including 11 suppliers and 114 distributors. ASI supplied the interns with training webinars, free access to ESP^®, attendance to its Chicago trade show, a gift pack, a certificate of completion and the chance to write an essay about what they learned through their internship and compete for a scholarship.

“It was evident to our judges that these three interns made the most out of their experience and have a strong understanding of our industry,” said Timothy M. Andrews, ASI’s president and chief executive officer. “I’m sure the companies who participated learned as much from these smart, engaged young people as they learned from us. I can’t wait to see how many more interns we welcome to our industry in 2018.”

Below are excerpts from the three winning essays. Click here to read the essays in full on ASI’s website.

• Kedrick Shin: “Overall, this internship has taught me a lot about the promotional products industry, and how popular these products are. I’ve heard promo products described as ‘walking billboards,’ and that statement really is true. If someone really enjoys a product they bought, they will be using it, wearing it, or looking at it almost daily, and others will see it too. The advantage of promotional products is that they are much cheaper than an actual billboard, and arguably more effective.”
• Kyra Jorgensen: “By putting a logo on a promotional product, companies not only advertise to the individuals that receive the product, but ultimately to everyone. This is because promotional products are often useful items that individuals use on a daily basis such as water bottles or pens, allowing a wide audience to see the logo rather than just the person using the product.”
• Ashley Burrows: “I may not have gone to the beach or soaked up the sun as one would usually do during the summer, but this has been the best summer I have ever had. I’ve learned invaluable life skills I could not learn anywhere else, and now I know what I want to do for the rest of my life. Before, everything was unclear, but next year, when I enter college, I want to major in business so I can come back to Free Advertising better and wiser than before.”

For information on joining the 2018 ASI Internship Program, please contact ASI Marketing Manager Christine Shaw at [email protected].

About ASI
The Advertising Specialty Institute (ASI^®) serves a network of 23,500 suppliers, distributors and decorators in the $22 billion promotional products industry. ASI’s flagship product, the technology platform ESP^®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61 countries to be more efficient, productive and profitable. ASI’s Counselor^® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family owned and operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. For more info: www.dev-asicentral.com.